HomeThe SpillVideo: Diddy & Cassie Get Explicit in New “3 am” Commercial TheNV May 4, 2015 The Spill Sean “Diddy” Combs scores another avenue to capitalize and make that bread. The music mogul now has a new fragrance called 3 a.m. In the steaming promotional video, featuring himself with girlfriend Cassie, the couple is captured running through the city before engaging in several passionate embraces as they rip each other’s clothes off in the bedroom, in the kitchen, and basically wherever they are at 3 a.m. Diddy told Style.com the below about the video concept for his new fragrance: “The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.” Cassie even shows a little side boob…3 a.m. hits stores on May 6th. Share this:ShareTumblrPinterestPrintEmail Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.