Nas’ Daughter, Destiny Jones, Launches Lip Gloss Collection

Hustle seems to run in the Jones blood line as Nas’ daughter, Destiny Jones, enters the world of business with plans to conquer the beauty industry.

Borrowing a “title” page from her father’s historic and critically acclaim debut album, Illmatic, the young entrepreneur used clever marketing to brand her new product line in order to garner rapid attention based on the brand name alone, “LipMatic by Destiny Jones“…and it seems to be working.

The line currently consists of just four different shades: “Life’s A Peach”, “P.LU.M State of Mind”, “Cherry Love” and “Cotton Candy Lane”.

Nas was quick to show support for his offspring’s new venture via Instagram by stating the following under a promo photo:


It’s so ILL to see @LipMatic launch. Scoop that up! Made for beautiful lips everywhere….Created by my very own Princess Destiny. It’s great to watch her plans unfold! #lipmatic


Purchase Lip Gloss Online Here

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