HomeThe EnvyThe StyleFashionRihanna Named Puma’s New Creative Director TheNV December 16, 2014 Fashion Rihanna just keeps winning! After a successful tour on the Monster Tour co-headlining with Eninem, and after literally just wrapping up her 1st Diamond Ball to benefit her two-year old charity, the Clara Lionel Foundation, appropriately named after her beloved grandparents, Rihanna continues to set bars by signing “on the dotted line” with footwear and apparel company Puma. It has been reported that Ms. Fenty can now add the title of Creative Director to her already accomplished resume; as she will oversee the direction of the womenswear line at the fashion house, and will join famous sportsmen including Usain Bolt and Mario Balotelli as a brand ambassador. The singer arrived at the company’s headquarters yesterday, and had her first creative meeting with the design team. Having signed a “multi-year partnership” with the company, Rihanna will take a “hands-on approach”, working on Puma’s fitness and training collections across apparel, as well as shoes. Rihanna “will work with Puma to design and customize classic Puma styles, as well as, create new styles to add to the Puma product portfolio,” Puma said in a statement today. Rihanna announced her accomplishment by instagramming the news via posting a photo of her sealing the deal in ink at Puma’s Germany office. Congratulations on yet another score Rihanna! Share this:ShareTumblrPinterestPrintEmail Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.